In the City of Furano, where farming is the principal industry, we want both locals and tourists to enjoy fresh and delicious vegetables.  In that respect, please use the information provided below. The phrase “Local production for local consumption” is an abbreviated one, and encompasses a way of thinking whereby one consume things grown close to ones home.

Furano's Agriculture

The history of Agriculture in Furano

In the year 1899 (Meiji 32) Teiji Kurigami successfully harvested rice in the town of Oogiyama and it is said that this was the beginning of the Furano rice farming.  Furano is in a valley, and for a short time in summer the temperature gets hot.  This favorable climate made Furano very popular for growing rice. Also, at that time, rice farming was not just for edible rice, but also for straw products such as rope, sacks, straw bags etc that were essential for the agricultural industry.  Moving into the Taisho period, rice farming saw rapid development based on progress made in cultivation and selective breeding.  Then in 1967, the rice markets, whose purpose was to maintain a stable supply of rice, became too abundant and so the government set out a policy that implemented a nationwide unilateral 10% cut in rice production.  That policy targeted the regulation of rice production and was suppose to end in 1975, but it still continues today.  However, Furano farmers endeavoured to take the opportunity to diversify their crops through the introduction of vegetables and fruits.  These days Furano farmers are developing a large area growing such foods as onions, carrots, watermelon and cantaloupe etc.

Furano's topography and soil

Furano is at a height of 200m above sea level in a basin that runs north to south and is surrounded by the two mountain ranges; the Daisetsuzan range (with the Tokachidake peak) and the Yuubari range (with the Ashibetsu peak).  On the east side the foot of Tokachidake has extensive woodlands and in the floor of the valley flows the Sorachi River.   The soil on higher ground is acidic brown forest soil and on the lower ground the soil is made up of brown lowlands soil, grey lowlands soil and peat.

Furano's Climate

The Furano basin located in the centre of Hokkaido has a distinct continental climate. The temperature differential between “night and day” and “summer and winter” is substantial. In summer temperatures are very humid and in winter there is abundant snow in the area. The temperature range is approximately a maximum of 35 to a minimum of -30, with an average temperature of 6.  Also, the average annual precipitation is in the order of 1,000mm, but recently there is a trend for severe rainfall.  Snow falls between November and April with a valley depth of approximately 1m, and can reach between 2-3m on the mountains.


The extreme temperature differentials and distinct day and night variations experienced in summer have a favourable affect on vegetables grown in the Furano Basin. In the severe environment, vegetation absorbs the utmost in nourishments as a way of protecting itself. For that reason natural sugars and nutrients remain and the vegetables are delicious with high nutritional value.